The Core Aspects of Marketing

The Core Aspects of securities industryingMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.Kotler PMarketing is the set of human activities directed at facilitating and consummating exchanges.CIMThe Chartered Institute of Marketing define trade placeplaceing as The management process amenable for identifying, anticipating and paying customer requirements profitably fit to my lay of view AMA (Ameri throne Marketing Association) says that merchandiseing is an activity, which an institute does a process identical communicating, delivering, and exchanging offerings to have a worth(predicate) customer or clients.According to my point of view Kotler P says that marketing is a human activity which facilitates in doing their final activity in exchanging their products.According to my point of view CIM (Chartered Institute of Marketin g) says that it is a management process which is responsible for identifying and self-colored the customer requirements very usefully.Small history somewhat my selected brass section -LG (Lucky funds star)The company was originally established in 1958 as Gold star, producing Radios, TVs, Refrigerators, Washing machines, and melodic phrase Conditioners. (LG-MARKETING-Mix) (http//www.docstoc.com/docs/12163409/LG-MARKETING-Mix)According to these three definitions LG is pursuance AMA (American Marketing Association) definition. AMA defines as marketing as the institution which does the social service to the customers. This is what LG is following their main aim is also todoa social service to the ordinary.TASK-1.2Out of the preferences that exist, try to identify to which orientation the organization belongs to and discharge your selection with appropriate examples taken from the organization orientationOrientation inwardness persons attitude or adjustment in relation to a parti cular event. (Dictionary)Orientation is a function of the mind involving aw arness of three dimensions time, place and person. Problems with orientation lead to disorientation, and can be due to various conditions, from delirium to intoxication.en.wikipedia.org/wiki/Orientation_(mental)There ar four types of orientations those argonProduct OrientationSales OrientationMarket Orientation merchandise OrientationProduct OrientationProduct orientation gist an organization which mainly concentrates on their products to make remuneration at the same time to fulfill the customers needs. When the production process is going on the employees who be working(a) their go away mainly concentrate on the proper packaging order the best prime(a) regularity.E.g. If we look upon the example, because of the proper packaging method customers pull up stakes abide attracted to a particular product they will barter for it without any hesitation. We can say magi noodles argon best examples f or that.When a business bases its ability to make profits on the high technical quality of its products, rather than on customer needs. (Lexicon)Sales OrientationSales orientation means an organization which mainly concentrates on their gross revenue on a particular time period like a year, month and week. In any organizations their main view will be their sales volume their sales cost etc.E.g. If we look upon the example in sales orientation we can say LGs phone business as a best one, because of their standard products spate get attracted they will buy automatically.Market OrientationMarketing orientation means an organization which mainly concentrates on how to market their product to the customers. In this method the organization will target a particular group to increase their profits.E.g. If we look upon the example in market orientation we can say Babies are a good target group in which we can earn more profits than the separate target group.Production OrientationProduct ion orientation means an organization which mainly concentrates in the production line. Where they mainly concentrate on the needs and wants of the target market, rather concerning intimately the production techniques etcE.g. If we look upon the example in production orientationLG is following the Market sales orientation method because to capture the customers to their selves. They are actually targeting their groups at the same time they are producing different products. They are feeling very comfortable with the market orientation method.TASK-1.3Examine how the selected organization is responding to the emerging impudentlyfangled trends and oppose the orientations exist in the market place by taking examples.According to LG, new trend system is not a big matter for them because they are al agencys analyzing the customers needs wants according to their surroundings. LG is an organization which always looks for their opportunities. LG is providing advanced scientific equipme nts to develop their products according to their latest trends, which is available in the market they are proving that they are market oriented organization. Their new technology has proven that is a big driver for the new product development development for their existing products. So, their new technological trends are always proving that their ultimate opportunities to the firms to develop their products in a new way.If we consider about new trends that LG organization had followed to satisfy their customer, we can hold back several(prenominal) new things that they are using in their organization. There are some examples for it.LG planning to introduce all new experimental e-paper.In the orbital cavity of electronic display LG organization is in a higher place. Because LG organization is in the field of electronics for nearly 40 historic period. They are always trying to do new experiments on new technology items. So, LG have planned to introduce two new experimental methods those are e-papers which will be available in the market in the form of a 19 inch flexible e-papers display a 9.7 inch color e-paper display. (LG trends update)LG electronics introduces the realnesss slimmest OLED 3D TV at IFA 2010LG has designed its new product in concord with 2010 borderless TV series home theatre system with new colors patterns. According to the LGs display search method, North Americans Blue-ray players market forecast is bright in 2009 up to 4.44 million were sold, Blue-ray players expected that it will get sold up to 7.85 million in 2010, but it did not. Because of that they will run to increase intensely by 17 million by 2012. In response to this huge growth of Blue-ray market, LG has doubled their sales to 2.5 million which followed from last years profit of one million sold. LGs ambitious plan is to sell 1.2 million Blue-rays players to North America, Which is a largest market in the world.One of the biggest names in the field of consumer electronic products, LG Electronics, has taken the IFA 2010 export system in Berlin, Ger umpteen they have taken the 3D revolution to new heights. (LG Trends Updates)LG unveils an all new residential solar office staff Hybrid Air conditionerNowadays there is a great concern about Green House gases in the atmosphere about the depletion of the ozone layer. Because of the heavy pull many products are acquire green treatment, especially in the consumer electronics good, where immediately many companies are introducing highly energy well organized products which provides 100% reliability to do their best to save the environment.(LG Trends Updates)LGs Promoting New Blue-ray Players in USWhats LGs grand plan for promoting their new Blue-ray players? Target the US market.LG Electronics launched their brand new inventive Blue-ray players of 2010 at the Consumer Electronics Show (CES). LG electronics has mediumened its strategic alliances by developing the enterprise thus they will target the Blu e-ray players market. LGs head Kang shin-ik, said that The combination of our technology and partnerships with content-making corporations has paved the way to control over the Blue-ray players market.(Digital trends)LG will start the source of power to dominate the Blue-ray players in the market of North America Because of the advanced Blue-ray players they can run the movies, music, can show lots of other entertainment, like showing the weather forecast via internet this a great plus for the organization. Furthermore, we can use various content by simply pressing the shortcut button on. By the net cast method LG is mechanizing the whole content services which are applied to wideband TV, Blue-ray players the home theatre system.LG introduced the Blue-ray system method in the second half of 2008, which also permitted Netflix contents. We can say that Americas number one online movie rental website is Netflix. overly LG added YouTube, the worlds popular video website of UCC in th e first half of last year their fore all the users can watch the videos in YouTube of the definition of Blue-ray players. As a result LG is providing some usefulness to the customers, where can watch more than 12,000 high-quality movies, TV programs UCC videos etc This technology method will get uploaded by 13 hours capacity where in their own living room or bedroom. What we have to do is just to click the Blue-ray player it will do all the work for you. LG is further expanding their Blue-ray network. They will expand their Blue-ray system to a higher level thus in the near future.LG is tempting to the Blue-ray player, which is connected to the internet other multimedia devices such as Wi-Fi Digital Living Network Alliance (DLNA). Through this method users can use the network by their PCs they can use to run movies other files. (Digital Trends)Conclusion-In my point of view I would say that always LG is moving to the new trends, because to invent new technologies other items. Their main is to satisfy the customers by their wants according to their environmental culture.TASK-1.4In your view point explain the cost and benefits of the marketing approach of the selected organizationIf we reveal upon this topic this is an interesting exiting topic.Cost benefit of an organization plays a major lineament in an organization. Cost means how much amount that is paid to purchase a product benefit means how much advantage we too ked from that product. For this mathematical function organization is using lots of method to increase their benefits.When we are considering about LGs cost benefits procedure they are using different kind of cost techniques at the same time they are also getting the benefits too.If we buy a LCD TV in LG in the big size like 32 inches more we can have a small home theatre system for free.If we buy any high rated product from LG the employees who are working will give a good service to the purchaser like taking their product keepin g in their vehicle.There are providing best facilities for their customers. Facilities like Air conditioning the full place it means keeping the entire place cool allowing the customers to park their vehiclesThey are using some new technologies communication method like hoarding, posters, banners other methods to grab the attention of the customers.If we see upon the benefits LG organization is providing to the customers giving special discounts in the festival time.In the above category there are some costs benefits which are provided by LG.The Awards which LG gotIf we see upon the awards which LG has contactd, we can say many things like LG got the award for the innovative organization for their creative thoughts in the years of 1989-1994. LG got the green products award in 2009 for their step towards better environment. LG got an award of CES wireless handset which is for the electronics. Like this LG organization has got many awards.Customer SatisfactionIf we see upon the cus tomer satisfaction level in LG its really good, because all the employees who are working in LG satisfying the customer needs perfectly according to their requirements. For the second unbent year, LG has got the highest rank in customer satisfaction with the clothes washers dryers according to the J.D Powers method.Market contendLG is a worldwide company where moreover employees are working to satisfy the customers. LG has a biggest market share in the world. If we see upon the market share of LG it is having about 65% in the worldStrong brand nameIf we see upon the LG it is a reputed international firm which has a diversified product line in the electronics field, so LG has a fortified financial position which is big strength for the firm.Conclusion- In my point of view I would say that LG is charging only few of money, but they are giving lots of benefits to customers. They are getting more awards for their creativeness, satisfying the customers in a best way, keeping a good m arket share in the world having a strong brand name in the world.TASK-2.1The macro and micro environmental factor entrances of the selected organization marketing activities.Macro EnvironmentMacro environment means the external factors which will affect a companys planning and their performance which are beyond their control.Micro EnvironmentMicro environment is an environment which covers a small area of a particular organization. This studies about the individuals, household and firms that make decisions to all to allocate the limited resources, where goods services are being bought sold. In the micro environment there will be customers, competitors, suppliers the public (marketing Mimi.hu)Macro Micro environment in LGThis is the environment which effect the organization externally. By analyzing this environment you can get the opportunity avoid the threads.Macro environmentPolitical factorEconomic factorSocio-cultural factorTechnological factorPolitical chemical elementIf we see upon the political factor there is being a major issue in Pakistan. There political conditions have made industry very unstable. Because of that issue all the other LG firms around the world are getting affected.Economic FactorIf we see upon the economic factor Gross Domestic Product (GDP) is an important thing to any organization. If the GDP is high thusly the disposal income will be high at the same time spending power will also increase. So, we have to mainly consider on the inflation method because if the inflation increases products prices will increase this will affect the customers buying pattern, but if the inflation decreases products prices will go down this will dish up the customers to buy more products at the same time. So we should carefully handle these problems.Socio-Cultural FactorLG is a company which originated from Korea according to that other countries adapted Koreas culture. There are social forms of society which contain of Upper class, middle class lower class. Every country has cultural standards, values, beliefs and religion which can affect the organization.Technological FactorNowadays we can see that technology is improving a lot. Due to the new technologies internet, communication system other methods are introduced. Because of these technologies volume are getting more benefits like sending the messages very quickly by internet, speaking to their relatives other well-known people who are in abroad. Because of the improvement of new technologies LGs products became cheaper their quality of product has been increased.Micro environment of LGEmployeesThe number of employees of LG electronics stood at approximately 82,000 at the end of 2007. Many of the people are working overseas in the LGs firm. The people who are working in overseas should try to increase the localization strategy. In the world 16% of female employees are working as numerate domestic workforce. The average of the total male female workforce is 33.8 years totally 0.8% of the disabled people are working in the total workforce. (Market share of LG)SuppliersIn the LG firm all the management people are well skilled they are keeping a good relationship with the other members. LG is a qualified organization so they always go to the qualified suppliers. In this all the suppliers are from different countries like China, Italy, France, Japan USA, So supplier is a main part in an organization. LG is getting the supply products from Abans.CustomersLG is a worldwide organization, so according to the brand name many customers will come to buy the product to satisfy their needs wants. LGs products are most probably suites for the people who are interested in the product.CompetitorsIn every field we can see there is a big competition among the organizations. If we see upon the competitors in LG there are many of them. We can say Samsung, Sony, Singer, Whirlpool many companies for the competitors.ManagementManagers are the people who are responsible for the managerial work. So, Managers role is very important to any organization. If we see upon the LG management it is very good in solving its risks. LGs managers are very helpful to the customers, because if there any problem occurs managers will try to understand the customers problem theyll try to solve it.Conclusion- In my point of view I would say that LGs macro micro factors are really helpful to the employees who are working their to the customers who are coming to buy the product.TASK-2.2Identify and explain the segmentation criteria apply in the domestic marketing approach (both B2C and B2B)SegmentationSegmentation means a company which operates in a broader market to target a group of customers with their specific characteristics. In segmentation we cannot satisfy all the customers needs at the same time, because all the customers buying pattern will be varied in according to their requirements.There are four types of segmentation criteriasThose areGeogr aphical SegmentationDemographical SegmentationPsycho graphical SegmentationBehavioral SegmentationMarket segmentation of LG is very simple easy to understand.GeographicIf we see upon the LG firm in the region wise they have it in different countries. They are following this method to capture the market all around the world.If we see upon the LG firm in the city wise they have the companies 80 km distance other company to keep up the team sprit among the members.DemographicSecond base is the demographic segmentation method where it will mainly consider about the income level. If the organization is targeting a higher class company LGs segment will be consumers with high income levels.PsychographicThird base is the psychographic segmentation method where it will considers about the classes like upper class, middle class the lower class. Psychographics includes some variables those areActivities- If we look upon the activities which are LG is currently doing we can say many things l ike LG doing after sales service to the customers other activities.Interests-If we see upon the interests that an LG person has, to create new things like creating a new technology item into the market.BehavioralBehavioral is another method in which where the firm will mainly consider about buyers behavior. In this method the organization will give lots of benefits to the customers like giving the products in a good quality one.Conclusion-In my point of view I would say that segmentation means a company which will have a broader market targets a group of customers who will have the specific characteristics. These four criterias are helping the organization to be in a good position.TASK-2.3Outline the factors which influence the choice of targeting strategy for the selected organization.TargetingLG has targeted the market on the basis of the product that they are offering to the customer they are also targeting the consumers who are more concerned on their safety health issues.Th ey are TargetingUpper class segment-Targeting the upper class people who will buy more of the product.Upper end-Targeting the middle class people who will buy a some of product.They are also targeting those consumers who are taking more concern about their life style product. Because LG is a world class company all the consumers are thinking that they need quality products. LG Company is having the LCD plasma television the TV DIOS refrigerator for the premier segment. LG is now going to shift from middle class segment they are moving their product to the mass market.Basis of selecting the Target MarketBasis of selecting valuable customers, that means selecting the best customers who are buying their products at LG without looking their costs. LG organization is targeting people like this to earn the profit at the same time to give a good service to the customers.Conclusion-TASK-2.4Explain the activities undertaken by the organization to influence the buyer decision process and b ased on your findings explain the organizational and business buyer behavioral characteristics affecting the selected organization.TASK-3.1Analyze the different product/ services offered by the organization and explain how the products and services are developed in order to achieve a competitive advantage.ProductIf we see upon the product it is the main important function in the 4ps. LG is striving to gain the market leadership position so they have thought to bring new innovative products to the market. To gain the market leadership position they are introducing new products to the market like the Quadoor refrigerator other new products. If we see the products in LG they have categorized into four that is Digital Appliance, Digital Display, Digital Media, Mobial communication. In this four types we can see which product is in which category, the products are showed belowDigital appliance- Air conditioner, Refrigerator, washing machines, vacuum cleaner, Microwave ovens etc.Digita l Display- TVs, Monitors, video tapes, DVD-R Disc etcDigital media- Optical storage, Audio, notebook, PC, DVD player etc..Mobial communication- Mobial telecommunication, WLL handsets, telecom systems etcIn this four category we can see all the products which are available in LG. we can always expect that the products quality will be good at the same time we can say that that the products will be in the latest technology.TASK-3.2What are the distribution channels used by the organization in order to increase the customer convenience and evaluate it.Currently LG is using the distribution channel of Pak Electron (Pvt.) Ltd. that is veryintensive and strong distribution channel that enables company to make its products availablecompany wide. So there is strong distribution network owned by LG. (LG Quadoor)According to the places of LG it has many outlets in Sri LankaDistribution channels-Teleseen marketing